SkillChirp
CAREER PROJECT · Beginner–Intermediate · 1 weekend

Product Funnel Analysis

Turn messy event data into a reproducible funnel analysis with SQL, quality checks, visualizations and a decision memo.

SQLPythonData cleaningVisualizationExperiment thinkingCommunication
DEFINITION OF DONE

Leave artifacts a reviewer can inspect.

01

SQL transformations

Make this concrete enough that another engineer can understand what you built and why.

02

Notebook or pipeline

Make this concrete enough that another engineer can understand what you built and why.

03

Dashboard

Make this concrete enough that another engineer can understand what you built and why.

04

Data-quality checks

Make this concrete enough that another engineer can understand what you built and why.

05

One-page decision memo

Make this concrete enough that another engineer can understand what you built and why.

RESUME / PORTFOLIO FRAMING

Describe what you actually did.

Analyzed product event data with SQL and Python, built a reproducible funnel model and communicated prioritized conversion opportunities.

Use this as a starting structure, then replace it with your real implementation details, metrics and constraints. Do not claim outcomes you did not measure.

Validate the shipped project →
STRETCH GOALS

Go deeper if the core is already solid.

Cohort retention

Add only if it strengthens the engineering story instead of delaying a finished, deployable core.

Experiment sizing

Add only if it strengthens the engineering story instead of delaying a finished, deployable core.

dbt model

Add only if it strengthens the engineering story instead of delaying a finished, deployable core.

Automated anomaly checks

Add only if it strengthens the engineering story instead of delaying a finished, deployable core.